GTM Strategy · Customer Success · Business Value Services
Senior Consultant · Atlanta, GA
Strategist. Operator. Connector.
Everything starts and ends with the customer. Everything. Starts. And. Ends. With. The. Customer. I've operated with this as a guiding principle for 20+ years, across healthcare, technology, and enterprise transformation.
I'm available as a senior fractional partner, full consulting engagements, or Senior Director / VP roles in GTM Strategy, Customer Success, Business Value Services, Sales Strategy, and Strategic Operations.
The Stakes
The window for transformative growth is narrow. The right strategy, at the right moment, with the right execution is the difference between market leadership and lost ground. Three forces must align.
Analytical rigor without customer centricity builds the wrong thing brilliantly. Revenue focus without analytical rigor sells promises that don't hold. Customer centricity without revenue focus and analytical rigor is simply good intention. Sustainable growth requires all three — working as one.
How I Can Help
I bring board-level thinking with operator-level execution. My core focus is the intersection where strategy meets revenue, customer outcomes, and measurable business value.
Building and refining GTM models that align product, sales, marketing, and customer experience around scalable revenue growth. From segmentation and channel strategy to monetization design and field execution — with the rigor to make it stick.
Designing and scaling Customer Success organizations and playbooks that drive retention, expansion, and measurable ROI. I've built the frameworks, led the teams, and delivered the outcomes — turning customers into long-term partners and advocates.
Translating technology investments into financial impact narratives for CIO, CFO, and CTO audiences. Quantified value frameworks, investment cases, and multi-year transformation roadmaps that move executives from interest to commitment.
Revenue Operations & Sales Strategy. Healthcare & HealthTech (payer, provider, patient experience). Digital Transformation & Change Leadership. Enterprise portfolio governance, merger Day 1 readiness, and large-scale organizational change.
What Colleagues Say
She doesn't just build spreadsheets — she builds clarity, confidence, and momentum. Catherine is a trusted partner, highly analytical, and always focused on delivering measurable value to customers.
Catherine is a driven individual — always ahead of the curve, striving to do the right thing even in environments that push back. She was clearly destined for greater things.
About Catherine
I'm a strategist who has spent 20+ years asking one question above all others: what does the customer actually need? That question has taken me from engineering research rooted in patient experience, to stopping the launch of a $2B satellite, to building the first OneOracle proposal that created a new GTM methodology used by 500+ Strategic Client Directors across a $250M+ ARR pipeline.
My career sits at the intersection of rigorous analytical thinking and human-centered strategy. I listen. I ask why... until we get to the crux of the problem. I balance competing objectives, achieve stakeholder buy-in, and never lose sight of the customer.
I bring the most value to organizations in Healthcare (payer, provider, patient experience) and Technology (Cloud, SaaS, HealthTech). I'm available as a senior fractional partner, full consulting engagements, or Senior Director / VP roles in GTM Strategy, Customer Success, Business Value Services, Sales Strategy, and Strategic Operations.
I've led Finance Day 1 readiness for a $26B tech company with 125,000 employees. I've delivered 108+ enterprise engagements contributing $191M+ in booked business. I've co-authored a Harvard Business School case study on enterprise strategy. I've scaled teams, built governance frameworks, and served as strategic advisor to CIOs, CFOs, and CTOs navigating multi-year transformations. The throughline in every engagement: start and end with the customer.
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Professional Affiliations
Member of the Institute of Electrical and Electronics Engineers (IEEE) — the world's largest professional technical organization — since 2002. Served in leadership roles at the chapter, national, and publications level for over a decade.
Let's Connect
Whether you're refining your go-to-market approach, building a customer success function, or navigating a complex transformation — let's start with a conversation. The first consultation is always free.
Book a Free Consultation
Book Directly on Calendly →— or send a message below —
I typically respond within one business day.